Off-White™ was born from Virgil Abloh’s visionary approach to his art. The brand was born as Pyrex Vision in 2012 in Milan, renamed in 2013 by its founder, who passed away due to an angiosarcoma. Virgil Abloh thanks to his rebel and nonconformist nature has managed, thanks to incessant tests, to reach a big audience, using fashion as a tool to combine luxury, art, music, architecture and streetwear. The current artistic director Ibrahim Kamara, who had both a personal and professional relationship with Virgil, has accepted his creative legacy and carries on Virgil's message, celebrating him in each collection.