It's new collections time! Today we talk about Saint Laurent.
Subversive and chic, fluid and bold, the attitude of the maison remains intact thanks to Anthony Vaccarello, the lighthouse capable of illuminating the direction taken by the brand.
Expectations are always high, as Saint Laurent has now accustomed us to memorable shots and exceptional testimonials for its advertising campaigns and new releases.
We still remember the magnificent shots with Keanu Reeves…
Luckily, this year is no different and the super star Lenny Kravitz is the protagonist of the new fall winter 2020 campaign! Here he is in the short campaign video:
But now, let's talk about what is most important to us: the eyewear collection!
The timeless refinement that has made this brand a cult inspires the new styles of the season by playing with sophisticated shapes and luminous textures.
Bold acetates are back in the optical collection: more modern and complex constructions that include classic and versatile structures as well.
In the sunglasses collection the iconic codes of the brand are reinterpreted in the masks, characterized by a single nylon lens laying on the metal front, combined with temples bearing the Saint Laurent logo and acetate temple tips.
The round silhouettes, instead, are made with thickened acetate and have a faceted finish on the front, such as SL 400 SL 385, SL 402...
...while a vaguely retro charm envelopes the more feminine styles such as SL 408, SL 419, SL 51 Cut.
Now, take a look at all the styles of this fall winter 2020 here!
See u next time!